Internal — business development

Everything Qustomer does, by business type.

Qustomer is a loyalty, ordering, and POS platform for businesses in Nepal and their customers. One app serves both sides of the counter — the same app that rings up the sale issues the stamp, applies the reward, tracks the table, and books the return visit.

The sale is not "buy a loyalty app"

It's "replace the cash register, the notebook, the WhatsApp order backlog, and the stamp card with one thing — and get a customer database you never had."

Updated 4 Aug 2026 Market Nepal-first Languages English + Nepali Platforms iOS · Android · Web Launch pricing Rs 12,000–20,000/yr
01

The story we tell

The official customer-facing narrative. Use this language with prospects — everything below it is internal detail that backs it up, not what you open with.

Qustomer

Know Your Customers, Grow Your Business.

An all-in-one business operating platform designed for modern businesses, transforming your everyday activities into growth opportunities.

The problem, and what we do about it

The problem

Most businesses are stuck in regular work, and rarely have time or clarity to think about growth. Even those who move beyond daily work often struggle to engage customers effectively, interpret what their business data is telling them, and take meaningful action towards improvement. This leads to losing customers and, ultimately, losing revenue.

The solution

Qustomer is an all-in-one business operating platform that connects business operations — sales, billing, inventory — with customer engagement. Qustomer helps you engage your customers, understand their behaviour, and execute smarter decisions with no extra effort.

The approach — three pillars

Engage

Stay connected with your customers and make them a part of your business.

Understand

See what is actually working in your business, and what needs to be worked upon, through real data and useful insights.

Execute

Take action on those insights using tools built to keep your customers coming back to your business.

How it works

  1. Set up your business's profile in Qustomer.
  2. Run your everyday operations through the platform.
  3. Collect customer information as a part of your regular workflow.
  4. Qustomer automatically engages your customers and generates valuable insights from there.
  5. Take action using the built-in growth tools, and keep customers coming back.

What growth looks like on Qustomer

More repeat customers
Increased revenue
Better understanding of your own business
Easy sales and inventory tracking
Better data-driven decisions

Why choose Qustomer

We're not just a software company — we're a business growth partner for small and medium-scale businesses. We help you understand your business through our platform and provide the tools to scale and grow it: identifying what is going on in your business, what problems you might have, and how you can solve them. Qustomer connects business operations with customer engagement, giving you the insights and tools to grow — all from a single platform.

Know Your Customers. Grow Your Business.
02

The brochure, panel by panel

The printed and PDF leave-behind. Six panels — this is the exact copy, so what you say in the room matches what you hand over.

Panel 1 · Cover

Know Your Customers. Grow Your Business.

An all-in-one business operating platform designed to turn everyday business activities into growth opportunities.

Engage
Your customers
Understand
Your business
Execute
Growth tools
Artwork · large logo lockup · app screenshots
Panel 2

More than just software. A business growth analyst.

We help you better understand your business through our platform and provide tools to scale and grow it. We make loyalty simple, insights accessible, and everyday interactions more meaningful.

  • Access the same level of data-driven decision making that powers global businesses.
  • Works the way your business already does — no extra hassle.
  • Turns first-time visitors into lifelong regulars.
  • Helps you understand what is happening inside your business, and what to do next.
  • Built for modern businesses that want to grow smarter.
Artwork · Business → Customer → Insights → Growth
Panel 3

Running a business shouldn't mean guessing what comes next.

  • Customer information lives in multiple places.
  • Punch cards get lost.
  • Loyalty systems are difficult to manage.
  • Operations consume all your time.
  • Important business decisions are made without real data.
  • Growth becomes harder than it should be.

Qustomer changes that.

Artwork · scattered tools → one connected platform
Panel 4 · How it works

It's like hiring a business analyst for your business.

Set up your business
Start daily operations through Qustomer
AI agent reviews your analytics
Growth recommendations, unique to your business
Action & execution
More revenue
New customers discover you Repeat visits increase Higher customer spending Optimised operations

Qustomer doesn't just show reports. We help identify opportunities, recommend actions, and provide the tools to execute them.

Panel 5

Everything you need to grow, in one platform.

Optimise your operations
POS · Billing · Orders · Inventory · Reservations
Engage your customers
Loyalty · Memberships · Rewards · Referrals
Fluent communication
Chat · SMS · Email · WhatsApp · Notifications
Understand your business
Customer insights · Retention analytics · Reports
Execute growth tools
Campaigns · Offers · Growth suggestions
Multi-business support
Roles · Permissions · Multiple businesses
Artwork · large icon-based layout
Panel 6 · Back

Ready to grow your business?

More customers. Better insights. Smarter decisions.

Beneficial for cafés and restaurants, parlours, salons and barber shops, retail stores, online businesses, ice cream parlours, service businesses and more.

Know Your Customers. Grow Your Business.
QR · Book a demo todayPhoneEmailWebsiteInstagram
03

Pricing & the public site

Live on qustomer.co. Headline: "One price. Every feature." — every plan includes the complete platform, and you pick by team size. Currently marked limited-time launch pricing.

Solo

Single staff
Rs 15,000
Rs 12,000 /yr
≈ Rs 33 per day
Most popular

Team

Up to 5 staff
Rs 18,000
Rs 15,000 /yr
≈ Rs 41 per day

Business

Up to 10 staff
Rs 25,000
Rs 20,000 /yr
≈ Rs 55 per day

Every plan advertises the same seven inclusions: unified loyalty & rewards · all-in-one POS & online shop · reservations & table management · automations & campaigns · WhatsApp integration · advanced analytics & reporting · priority support. That matches the product — no feature is plan-gated.

What a web lead arrives with

The contact form captures these before it reaches you, so don't re-ask them on the call: business name, category, staff size, whether they run software today and which, location, who referred them, and their start timeline. Reasons that unlock the full questionnaire are "bring Qustomer to my business", "book a demo" and "pricing & plans".

Use-case pages you can send

Six industry landing pages exist, each with its own scenarios and highlights: Restaurants & Cafes · Bakeries & Juiceries · Salons & Parlours · Spas & Wellness · Retail Stores · Entertainment & Leisure. There's also a separate consumer-facing page for the customer side of the app.

04

Core features — every business

Every business type gets these out of the box, whatever they sell.

Operations — run the business

Available
POS & billing
Fast checkout — a sale in about two taps, with products searchable by name, category or barcode.
Available
Payments
Cash, card, Fonepay and NepalPay dynamic QR, payment requests, and split payments across methods.
Available
Offline resilience
Sales keep working when the internet drops — transactions queue and sync when the connection returns.
Available
Thermal printing
Bluetooth and network thermal printers for bills.
Available
Staff accounts & roles
Multiple staff logins with role-based access.
Available
Feature flags
Turn features on and off per business, so a business only sees what it actually uses.

Customer management — know your customers

Available
Capture at billing
Collect customer contact details as a natural, opt-in step at checkout.
Available
Automatic profiles
Visit frequency, total spend and last visit, all tracked without anyone typing it in.
Available
Loyal vs at-risk flags
See who your regulars are and who is drifting away, at a glance.
Available
Segmentation
Group customers by tag, behaviour or spend, ready to target with a campaign.
Available
Creditor tracking
Filter and manage customers carrying outstanding credit.

Engagement — bring them back

Available
Points loyalty
Points with configurable earn and burn rules, and rewards applied automatically at checkout.
Available
Membership tiers
Different tiers carrying different benefits.
Available
Gift cards
Physical and digital gift cards.
Available
Vouchers & coupon codes
Create and distribute vouchers and codes.
Available
Customer wallet app
Customers hold loyalty cards, gift cards, vouchers and rewards in the Qustomer app — QR or NFC at the counter.
Available
Campaigns
Targeted offers by segment and trigger-based automation — birthday, re-engagement, milestones — delivered by in-app notification, SMS, email and WhatsApp on approved templates.
Available
Campaign analytics
See how each campaign actually performed.

Inventory — control your stock

Available
Stock tracking
Real-time stock with low-stock alerts.
Available
Batch & expiry
Batch tracking and expiry dates.

Analytics & finance — understand and act

Available
Real-time sales dashboard
A live view of today’s sales.
Available
Customer insights
Spending trends, frequency and churn risk.
Available
Financial reports
Day book, log book, income and expense tracking, and P&L-style reporting.
Available
Exportable reports
CSV and PDF export.

Onboarding & support

An onboarding checklist, tutorial chunks, an in-app help centre, QR display materials, and a first success check-in after launch — so the business is genuinely up and running, not just signed up.

05

Cafés, restaurants & bars

Everything in Core features, plus the below. Including pizzerias and dine-in bakeries. The counter, kitchen and floor run on one system, and every dine-in guest becomes a tracked, rewarded regular.

Available
Live order management
Orders flow from counter to kitchen, with a live active-orders dashboard.
Available
Table reservations
Requests → confirmed → active, all tracked on the dashboard.
Available
Spots & kitchen flow
Items sent to the kitchen from an active spot.
Available
Add-ons on live orders
Add extras to an item even after the order is live.
Available
Split payments
Split a bill across customers or payment methods.
Planned
Food tags & preferred spots
Allergies and veg/non-veg tags, plus a customer’s preferred table.
Available
Recipe / ingredient mapping
One cup of tea draws down 10g of sugar — stock deducts per sale.
Planned
Tips at payment
Add a tip during checkout.
Available
Delivery tracking
Track a delivery from dispatch to doorstep.
Planned
Event ticketing
Sell tickets to your own events and check guests in at the POS.
06

Retail stores

Everything in Core features, plus the below. Kirana, clothing, electronics, pharmacy, hardware. Live orders, reservations and Spots aren’t needed here — onboarding is being updated to turn them off by default for retail and hide Spots entirely.

Available
Fast counter billing
Barcode search built into checkout.
Available
Stock control
Low-stock alerts, batch and expiry — essential for pharmacy and grocery.
Available
Loyalty, gift cards, vouchers
Reward repeat shoppers.
Available
SMS, email & WhatsApp offers
Bring customers back for the next purchase.
In development
Fractional quantities
0.5 kg, 1.5 units — needed for grocery and kirana.
In development
Full refund workflow
Refund history, with stock and finance impact.
Planned
Supplier management
Track suppliers and purchase orders.
Available
Online shop
Sell online from the same inventory.
07

Online & e-commerce

Everything in Core features, plus the below. In-store features — reservations, Spots, kitchen flow — don’t apply here.

Available
Set up shop online
Your own storefront.
Planned
Product recommendations
Recommended and linked products.
Available
Delivery tracking
Track a delivery end to end.
Planned
Full-text natural search
Search products, businesses and orders naturally.
Planned
Group buy sessions
Collective purchasing campaigns.
Planned
AI chat agent
Answer customer questions automatically.
08

Salons, barbers & services

Everything in Core features, plus the below. Appointments and memberships are the differentiators. Anax Barber is already live on Qustomer.

Available
Reservations / appointments
The reservation flow adapted to booking slots.
Available
Per-visit loyalty & rewards
Earn on every visit.
Available
Selling memberships
Plans with recurring billing at the POS.
Planned
Staff profiles
Working hours, attendance, and orders taken.
Planned
Tips at payment
Add a tip during checkout.
09

Gyms & membership businesses

Everything in Core features, plus the below. Membership is the core of the model.

Available
Selling memberships
Membership plans, recurring billing at the POS, and member perks.
Available
Loyalty on top of membership
Members earn rewards as well.
Available
Retention analytics
Spot at-risk members before they leave.
10

Owners of multiple businesses

Everything in Core features, plus the below. One account across several businesses — Organisation mode.

Available
Multi-business roll-up
See and manage every business in one place.
Planned
Shared inventory & rewards
Inventory, rewards and memberships shared across businesses.
Planned
Batches, milestones & leaderboards
Compare and rank businesses against each other.
11

Quick matrix

The whole picture on one screen. Not needed means the feature doesn’t apply to how that business runs — not that it’s missing.

Feature areaCafé / restaurantRetailOnlineSalon / serviceGym / membership
POS & billingAvailableAvailableAvailableAvailableAvailable
Payments — Fonepay/NepalPay, splitAvailableAvailableAvailableAvailableAvailable
Inventory & stock alertsAvailableAvailableAvailable
Loyalty, tiers, gift cards, vouchersAvailableAvailableAvailableAvailableAvailable
Campaigns — SMS, email, WhatsAppAvailableAvailableAvailableAvailableAvailable
Customer analytics & reportsAvailableAvailableAvailableAvailableAvailable
Live orders / kitchen flowAvailableNot neededNot needed
Table reservations / SpotsAvailableNot neededNot neededAvailable
Online shop / storefrontAvailableAvailableAvailable
Memberships — sellingAvailableAvailableAvailable
Delivery trackingAvailableAvailable
Event ticketingPlanned
12

Roadmap

In development right now

In development
Onboarding flow
The full flow and checklist, including business-type selection — retail onboarding skips Spots and turns reservations and live orders off by default.
In development
Payments & accounts UI
Simplifying how payment methods and accounts are presented.
In development
NepalPay production
Development is done; credentials pending.
In development
Analytics
More proactive components, plus unified analytics pages and UI.
In development
Campaign screen UI
Alongside visiting cards and greeting posts.
In development
Out-of-stock cue
Warn at the counter without blocking the sale.
In development
Refunds & quantities
Full refund workflow, and fractional quantities.
In development
Rollout readiness
RBAC testing, tutorial chunks, and content.
In development
Audit log
Staff activity history.

Planned

Planned
Operations & POS
Default quantity and price presets, IMS speed checkout, self-service kiosk mode, tips, IRD verification, NCM and Upaye integrations, further offline improvements.
Planned
Orders & delivery
Live traffic for customers, low-traffic alerts that prompt a promotion, and product search across your area.
Planned
Inventory
Supplier management, fractional quantities, and stock transfer between businesses.
Planned
Engagement
AI chat agent, a business channel for updates, an exclusive members page for product drops, favourite businesses, and manual reward redemption by staff.
Planned
Online
Product recommendations and linked products, and group buy sessions.
Planned
Analytics
Weekly, monthly and yearly wraps, analytics by tag and by tier, customer-side analytics, full-text natural search, and advanced financial reports.
Planned
People & trust
Payroll, staff profiles, a full traceability and accountability trail, privacy mode to hide revenue when the screen faces customers, and an audit log.
Planned
Growth
Event ticketing, a global leaderboard and rewards, business batches and milestones, smarter recommendations, Google Business Profile, and account ownership transfer.
Planned
Platform
Nepali date support (Bikram Sambat), UI that adapts to business type, businesses sharing inventory and rewards, and email infrastructure migration.
13

Why it's different in one breath

Most loyalty products are a bolt-on: the merchant runs a separate POS, and loyalty is a plastic stamp card nobody scans. Qustomer collapses that — loyalty becomes a side effect of normal operations rather than extra work. And because one binary serves both sides of the counter, the customer's phone is part of the system: they discover the business, order from their table, earn points, get a birthday voucher automatically, and come back — all against one customer record.

14

Three modes, one app

Which app you see depends on your session, not your download. Useful to say out loud early — prospects assume they need to buy separate merchant and customer apps.

Personal mode

The end customer

Wallet, nearby businesses, stamps and vouchers, order tracking, reservations. No organization attached to their session.

Organization mode

The multi-business owner

Roll-up dashboard and insights across every business they own. This is the highest-value demo for a group owner — sell the distance, not the counter.

Business mode

Staff at one business

POS, inventory, live orders, CRM, campaigns — scoped to that one business. Narrowed further by role.

15

Selling

Available
Point of sale
Cart → review → apply rewards → payment → receipt.
Barcode scanning and customer-QR identification built in.
Available
Split & partial payments
One order settled across cash, QR, gift card and customer balance in any combination.
Each tender is its own ledger row — the cash-up reconciles.
Available
Fonepay
Nepal's interbank QR rail — static QR and signed dynamic QR.
Dynamic QR reconciles automatically. No manual matching — this is the killer line for anyone reconciling QR screenshots today.
Available
Payment requests
"Please pay" delivered as a live card in chat.
For channels we can't verify, the customer marks it paid and staff confirm.
Available
Online shop
A customer-facing storefront per business: browse, checkout, track the order.
Can be switched off per business.
Available
Delivery & pickup
Delivery zones, saved addresses, scheduled fulfilment.
Fees resolved per zone.
Available
Receipt & label printing
Bluetooth and WiFi/LAN thermal printing, plus product labels.
LAN printing is native app only. On web you get the system print / AirPrint fallback.
Available
Card payments
Card can be recorded as a tender on an order.
Recorded as a tender on the order; the card terminal itself stays separate.
16

In-venue

Generic on purpose. "Spots" are tables, rooms, booths, bar seats or service slots — the product is not restaurant software, so avoid food-service language with a salon or a studio.

Available
Spots
Tables, rooms, booths, bar seats, service slots — with capacity and party-size bounds.
Multi-spot bookings supported (capacity adds up across joined spots).
Available
Floor map
Drag-editable visual layout of the venue.
Visual builder for arranging the venue exactly as it is laid out.
Available
QR table ordering
Guest scans the table, browses and orders from their own phone.
Staff review the queue before it reaches the kitchen — answers the "what if they order nonsense" objection.
Available
Live orders board
Per-item queue with prep stages, courses, priority and ticket numbers.
Can be switched off per business.
Available
Prep stations
Route items to the station that makes them.
Kitchen, bar, counter — configurable per business.
Available
Order progress on the lock screen
iOS Live Activities and Android Dynamic Island.
iOS Live Activities; Dynamic Island on HyperOS, and a rich notification on other Android.
Available
Reservations
Booking with deposits, pre-orders, conflict detection, staff-proposed reschedules the guest confirms, and QR self check-in.
Can be switched off per business.
Available
Assistance requests
Guest call button for water, staff, or the bill.
Alerts route to floor staff, app-wide.
17

Loyalty & stored value

Available
Loyalty programs
Points or stamps, per business, with a customisable card and a printable poster.
Expiry by fixed date, N days, or inactivity.
Available
Membership tiers
Automatic ladder by points threshold, or manual VIP assignment.
Each tier carries its own perks.
Available
Rewards
Fixed discount, percentage, free product, free shipping, bonus points, bonus stamps, tier upgrade, cashback.
One primitive — everything else composes on top of it.
Available
Vouchers
Publicly claimable, code-only, or targeted — with claim caps and windows.
Discoverable by nearby customers, so they double as acquisition.
Available
Offers
Applied automatically at checkout when their conditions match.
No cashier action needed — nothing for staff to remember.
Available
Gift cards
Sold at the till or minted by a customer, shared by link, sent anonymously, forwarded person-to-person.
Value is escrowed in transit — a forward in flight can't be double-spent.
Available
Customer balance & tabs
Store credit and running tabs against a customer record.
Append-only ledger; corrections are reversals, never edits.
18

Growth

Available
Campaigns — 19 recipes
Birthday gift, win-back, first-purchase bonus, happy hour, spend milestone, VIP auto-tag, welcome member, visit milestone, weekend special, anniversary, bulk buy, members-only, spend-and-save, targeted gift, public voucher, points-per-purchase, reservation reminder, and two expiry reminders.
Each one provisions the program, the reward and the automation in a single guided flow — the operator doesn't build it.
Available
Automations
The engine underneath: trigger → conditions → ordered actions, with an execution log.
For anything the 19 recipes don't cover.
Available
Smart recommendations
Daily suggestions of campaigns worth running, from the business's own data.
Suppressed when an existing automation already covers that need. AI-reviewed analytics land the week of 10 Aug 2026.
Available
Discovery
Customers browse nearby businesses and deals by location.
This is a real acquisition channel for the merchant — "the same app your customers use to find you."
Available
Referrals
Refer-and-earn with a leaderboard.
Includes Play Store install-referrer capture.
Available
WhatsApp win-back nudges
Monthly re-engagement to customers who have a phone number but no account yet.
Monthly summary, points reminder, or win-back — one per person, opt-out honoured.
Available
Branded extras
Designable digital visiting cards and shareable greeting posts.
Low-effort brand surface — lands well with owners who run their own Instagram.
19

Customers

Available
Customer profiles
360° view: spend, visits, points, balance, tags, and a unified journey ledger of every order, reservation, payment and transaction.
Every ledger row is reconcilable along one axis. Open a real profile in the demo and scroll the timeline — this is the aha.
Available
Temporary customers
Add someone by phone with no account, accrue their points and orders, and let them claim the record when they sign up.
Removes the "install the app first" barrier at the counter. Say it: "you can start collecting customers before any of them download anything."
Available
Tags & segments
Customer tags with per-tag insights.
The segmentation layer campaigns target.
Available
Chat
Business↔customer threads carrying live transactional cards — an order, a reward, a payment request.
Chat is where business gets done, not just a message box.
Available
Notifications
Push, email, WhatsApp, SMS and in-app.
Per-channel configuration. SMS OTP is carrier-limited to Nepali networks.
20

Back office

Available
Products
Variants, add-ons, categories, tags, per-channel availability.
Picking a product with variants always requires a variant — the variant is the thing that sells.
Available
Inventory — 4 modes
None, simple, batch (lots with expiry and supplier), derived (recipe-based).
Derived computes availability as "how many can we make". Sell a dish in the demo and show the ingredients draw down.
Available
Bulk onboarding
CSV import, contact import, barcode scanning, and AI menu-photo scanning.
Photograph a printed menu → structured catalogue. Our strongest cold opener, and our strongest AI moment — do it on the call.
Available
Finance
Cash/bank/wallet accounts, general ledger, income & expense categories, day book, customer balances, inter-account transfers.
Five append-only ledgers. Corrections are reversals, never edits — that's the defensibility story for a manager.
Available
Analytics
Sales and day-part patterns, RFM and cohort retention, churn risk, menu engineering, profitability, basket cross-sell, org roll-ups.
Bucketed in the business's own timezone. Say "your best-selling item and your best customer" — not "cohort".
Available
Two cost numbers
An estimated cost (for margin ranking) versus last purchase cost (for real COGS and profit).
Accrual accounting: buying stock isn't an expense, selling it is.
Available
Staff
Invitations, QR staff onboarding, and custom roles authored on a full permission matrix.
A new waiter is productive the same shift. See Roles.
Available
Google Business Profile
Connect and sync business info and action links.
Nice-to-have; rarely the reason someone buys.
Available
Settings
Business profile and hours, transaction rules, online-order rules, reservation rules, delivery zones, payment methods, printers, appearance, language.
English and Nepali both first-class — for floor staff, Nepali is an adoption requirement, not a nicety.
21

Platform availability

One codebase ships iOS, Android and web. Only these four rows differ — everything else is identical on all three.

CapabilityiOSAndroidWeb
Full merchant app — POS, CRM, inventory, analyticsFullFullFull
Customer app — wallet, discovery, orderingFullFullFull
Bluetooth / LAN thermal printingFullFullSystem print only
Live order on the lock screenLive ActivitiesIsland on HyperOS; notification elsewhere
MapsNativeNativeLeaflet parity build
22

Plans, limits & switches

This is the single easiest place to over-promise. Read it before you quote anything.

Plan leverWhat it actually does
Max businessesHow many businesses the organization can run.
Auto-verify branchesWhether new businesses are verified automatically or wait for review.

Per-business switches — everything is ON by default

A platform admin can turn these off for one business. Use them to keep a retail shop's app clean, not as an upsell lever.

SwitchEffect when off
Live ordersLive-orders board and QR table ordering unavailable for that business.
ReservationsBooking surfaces unavailable for that business.
Online ordersStorefront unavailable for that business.
23

Roles

Eleven role presets ship, plus a safe default for new invites — and custom roles can be authored on the full permission matrix. A strong demo move for a group owner: show them their own org chart inside the permission matrix.

RoleWhat they doNotably cannot
OwnerFull control, including billing and who can do what.
AdminEverything an owner can do.Define roles — so an admin can't widen their own access.
ManagerRuns the business day to day: the floor, stock, pricing discretion, staff list and reports.Billing, role editing, and inviting or removing people.
Shift leadA cashier who can also authorise the awkward moments — discounts, price changes, refunds, cancelling a ticket.Catalogue and stock setup, the books, marketing.
CashierFront counter: rings up sales at list price, takes payment, handles loyalty and gift cards.Discount or reprice; move tickets between spots or reassign other staff.
WaiterFront of house: works the floor, takes orders at the spot, settles bills, handles bookings.Discount, refund, or touch the catalogue and reports.
HostGreets and seats — the diary and the floor. Takes bookings and opens spots.Sell or take money at all.
Live OrdersWorks the live-orders board. Deliberately the narrowest role.Customers, money, or reporting — none of it.
Stock keeperLooks after the catalogue and what's on the shelf.Sell, see customer data, or move money.
BookkeeperThe books: accounts, day book, income and expenses, and every report.Sell or change the catalogue.
MarketingCampaigns, offers, automations and the customer segments behind them.Till access, moving money, or exporting — the customer list can't leave with a contractor.
No access yetThe safe default for someone newly invited: they can sign in and see the business exists.Do any work until given a real role.
24

Demo paths & what to say

The three-minute aha, by persona

Owner-operator

POS → customer QR → profile

Ring up a sale, scan the customer QR, watch the stamp land automatically, then open that customer's profile and scroll their whole history. Under three minutes.

Group owner

Org dashboard → drill in → permissions

Start at the roll-up across every business, drill into one, then show the permission matrix. Sell the distance, not the counter.

Cold meeting

Photograph their menu

AI menu-photo scan turns their printed menu into a live catalogue on the call. Converts scepticism into engagement faster than any slide.

Pain → capability → proof

They sayShow themProof to give
"I don't know my customers"Customer profiles — spend, visits, points, full journey ledgerOpen a real profile and scroll the timeline
"Nobody comes back"Loyalty programs, tiers, one-tap campaign recipesSet up a birthday campaign live in under a minute
"Stock disappears"Inventory modes — simple, batch, derivedSell a dish; show the ingredients draw down
"Orders get lost"Live orders board with prep stages, courses, ticket numbersFire an order, watch it hit the board
"Tables are chaos"Spots + floor map, QR table ordering, assistance requestsScan a table QR from a second phone
"No-shows kill me"Reservations with deposits, conflict detection, QR check-inBook, take a deposit, check in
"Splitting the bill is a nightmare"Split & partial payments across cash, QR, gift card, balanceSettle one order three ways
"Chasing payment is awkward"Payment requests as a card in chat; mark-paid then staff confirmSend one to your own phone
"I can't watch every branch"Organization mode roll-up, permission matrix, activity logsOrg dashboard, then drill into one business
"Setting up the menu takes forever"CSV import, contact import, barcode scan, AI menu scanPhotograph their printed menu on the call

Objection handling

They sayThey meanResponse
"It's expensive"Unproven ROIFrame per-day cost against one recovered regular, or one prevented stock loss.
"My staff won't learn it"Fear of a chaotic transitionRole-scoped views — a waiter only sees the floor plan, a cook only the queue. Offer to be present for the first shift.
"I'll think about it"Not enough painReturn to a specific loss they named. If they never named one, they're B-tier — nurture, don't push.
"Does it work without internet?"Real infrastructure worryBe honest — it's a real-time system and connectivity matters. Do not oversell this one.
"Migration will be painful"Real risk across N sitesLand one business as a pilot, expand once it's boring. This is also our best expansion motion.
"Who fixes it when it breaks at 8pm?"Support responsiveness — the manager's #1 concern, above featuresHave a real answer ready. This one loses deals if you improvise.
25

Discovery & qualification

Ask these roughly in this order. Don't pitch until they've named a pain in their own words.

Qualify the model

  1. Out of 10 customers today, how many had been in before?
  2. How many transactions on a normal day? On your busiest day?
  3. How do you take payment right now?

Find the pain

  1. What did you do last night after closing?
  2. Last time something went wrong with an order or with stock — what happened?
  3. If a regular stopped coming, would you know?
  4. How do you tell customers about something new?

Map the committee, then test switching cost

  1. Who else would use this every day?
  2. Who decides? If it isn't the person in front of you, ask what they care about.
  3. Who fixed it the last time your billing or POS broke?
  4. What are you using today, and what do you like about it? If they can't name a dislike, there's no deal yet.
  5. When is your slowest week in the next two months? That's the migration window.

Fit score — run it on every deal

Score each 0–2: repeat-visit revenue · 40–400 daily transactions · hands-on owner · already takes digital payment · names a specific pain · 3+ staff who'd use it · no entrenched system.

8 or more — pursue now
5 to 7 — nurture
Under 5 — disqualify, politely and fast