The official customer-facing narrative. Use this language with prospects — everything below it is internal detail that backs it up, not what you open with.
Qustomer
Know Your Customers, Grow Your Business.
An all-in-one business operating platform designed for modern businesses, transforming your everyday activities into growth opportunities.
The problem, and what we do about it
The problem
Most businesses are stuck in regular work, and rarely have time or clarity to think about growth. Even those who move beyond daily work often struggle to engage customers effectively, interpret what their business data is telling them, and take meaningful action towards improvement. This leads to losing customers and, ultimately, losing revenue.
The solution
Qustomer is an all-in-one business operating platform that connects business operations — sales, billing, inventory — with customer engagement. Qustomer helps you engage your customers, understand their behaviour, and execute smarter decisions with no extra effort.
The approach — three pillars
Engage
Stay connected with your customers and make them a part of your business.
Understand
See what is actually working in your business, and what needs to be worked upon, through real data and useful insights.
Execute
Take action on those insights using tools built to keep your customers coming back to your business.
How it works
- Set up your business's profile in Qustomer.
- Run your everyday operations through the platform.
- Collect customer information as a part of your regular workflow.
- Qustomer automatically engages your customers and generates valuable insights from there.
- Take action using the built-in growth tools, and keep customers coming back.
What growth looks like on Qustomer
More repeat customers
Increased revenue
Better understanding of your own business
Easy sales and inventory tracking
Better data-driven decisions
Why choose Qustomer
We're not just a software company — we're a business growth partner for small and medium-scale businesses. We help you understand your business through our platform and provide the tools to scale and grow it: identifying what is going on in your business, what problems you might have, and how you can solve them. Qustomer connects business operations with customer engagement, giving you the insights and tools to grow — all from a single platform.
Know Your Customers. Grow Your Business.
02
The brochure, panel by panel
The printed and PDF leave-behind. Six panels — this is the exact copy, so what you say in the room matches what you hand over.
Demo note — what to open if they say "show me the AI"
We lead with AI, and it's ours to claim: the menu-photo scan is AI today, and there's an AI assistant in chat. AI-reviewed analytics and growth recommendations land the week of 10 Aug 2026. Until they do, the recommendations surface in the app is live and populated — it's driven by six rules on the business's own data — so the demo works either way. If someone asks to see the AI reviewing their numbers specifically, scan their menu instead: it's the strongest AI moment we have and it lands harder anyway.
Panel 1 · Cover
Know Your Customers. Grow Your Business.
An all-in-one business operating platform designed to turn everyday business activities into growth opportunities.
Artwork · large logo lockup · app screenshots
Panel 2
More than just software. A business growth analyst.
We help you better understand your business through our platform and provide tools to scale and grow it. We make loyalty simple, insights accessible, and everyday interactions more meaningful.
- Access the same level of data-driven decision making that powers global businesses.
- Works the way your business already does — no extra hassle.
- Turns first-time visitors into lifelong regulars.
- Helps you understand what is happening inside your business, and what to do next.
- Built for modern businesses that want to grow smarter.
Artwork · Business → Customer → Insights → Growth
Panel 3
Running a business shouldn't mean guessing what comes next.
- Customer information lives in multiple places.
- Punch cards get lost.
- Loyalty systems are difficult to manage.
- Operations consume all your time.
- Important business decisions are made without real data.
- Growth becomes harder than it should be.
Qustomer changes that.
Artwork · scattered tools → one connected platform
Panel 4 · How it works
It's like hiring a business analyst for your business.
Set up your business
Start daily operations through Qustomer
AI agent reviews your analytics
Growth recommendations, unique to your business
Action & execution
More revenue
New customers discover you
Repeat visits increase
Higher customer spending
Optimised operations
Qustomer doesn't just show reports. We help identify opportunities, recommend actions, and provide the tools to execute them.
Panel 5
Everything you need to grow, in one platform.
Optimise your operations
POS · Billing · Orders · Inventory · Reservations
Engage your customers
Loyalty · Memberships · Rewards · Referrals
Fluent communication
Chat · SMS · Email · WhatsApp · Notifications
Understand your business
Customer insights · Retention analytics · Reports
Execute growth tools
Campaigns · Offers · Growth suggestions
Multi-business support
Roles · Permissions · Multiple businesses
Artwork · large icon-based layout
Panel 6 · Back
Ready to grow your business?
More customers. Better insights. Smarter decisions.
Beneficial for cafés and restaurants, parlours, salons and barber shops, retail stores, online businesses, ice cream parlours, service businesses and more.
Know Your Customers. Grow Your Business.
QR · Book a demo todayPhoneEmailWebsiteInstagram
03
Pricing & the public site
Live on qustomer.co. Headline: "One price. Every feature." — every plan includes the complete platform, and you pick by team size. Currently marked limited-time launch pricing.
Solo
Single staff
Rs 15,000
Rs 12,000 /yr
≈ Rs 33 per day
Most popular
Team
Up to 5 staff
Rs 18,000
Rs 15,000 /yr
≈ Rs 41 per day
Business
Up to 10 staff
Rs 25,000
Rs 20,000 /yr
≈ Rs 55 per day
The pricing model and the product don't line up — know this before you quote
The site sells by staff seats (1 / 5 / 10). The app enforces no staff limit at all — its plans (trial, basic, pro, enterprise) gate how many businesses an organization can run, and nothing else. So seat counts are a commercial promise, not a technical control: nothing stops an eleventh person being added. Treat seat tiers as an honour-system price ladder, and route any multi-business prospect to a quote rather than a listed plan.
Every plan advertises the same seven inclusions: unified loyalty & rewards · all-in-one POS & online shop · reservations & table management · automations & campaigns · WhatsApp integration · advanced analytics & reporting · priority support. That matches the product — no feature is plan-gated.
What a web lead arrives with
The contact form captures these before it reaches you, so don't re-ask them on the call: business name, category, staff size, whether they run software today and which, location, who referred them, and their start timeline. Reasons that unlock the full questionnaire are "bring Qustomer to my business", "book a demo" and "pricing & plans".
Use-case pages you can send
Six industry landing pages exist, each with its own scenarios and highlights: Restaurants & Cafes · Bakeries & Juiceries · Salons & Parlours · Spas & Wellness · Retail Stores · Entertainment & Leisure. There's also a separate consumer-facing page for the customer side of the app.
Every claim in the brochure and on the website, checked against the code. Green is settled — use it freely. Red is not ours to say yet: a prospect who catches one of those stops believing the rest.
Don't quote
"10,000 active businesses · 50M+ rewards redeemed · 95% customer retention"
These three numbers render live on the homepage and have no basis anywhere in the product or data. They read as placeholder marketing figures. Never repeat them in a pitch, a deck, or an email — an inflated install base is the fastest way to lose a serious buyer, and it's the claim most likely to be checked.
Source · qustomer-landing/src/constants/metrics.ts → rendered by PlatformMetrics on the homepage
Don't quote
Six five-star testimonials from Sarah, James, Maria, David, Priya and Oliver
Generic names with stock photography, none of them Nepali, all rated five stars. If a prospect asks "who else uses this near me?", do not point at the testimonials wall — answer with a real reference or say plainly that we're early. Being early is a fine answer; a fabricated reference is not.
Source · qustomer-landing/src/constants/testimonials.ts → rendered on the homepage
Approved — say it
"AI agent reviews your analytics and suggests growth recommendations"
Cleared to use. AI is already real in the product — the menu-photo scan and the chat assistant — and AI-reviewed analytics ship the week of 10 Aug 2026. Today's recommendations run on six rules over the business's own data, so the surface is live and demoable now. See the demo note in the brochure section for what to open if a prospect wants to see it.
Decision · product owner, 3 Aug 2026
Don't quote
"Subscription drinks — recurring pass products, auto-renewal reminders"
On the Bakeries & Juiceries use-case page. There is no customer-facing subscription or recurring-pass product. The only subscriptions table in the product is the organization's own billing plan. A monthly coffee pass would have to be improvised today with gift cards or vouchers — say that honestly if it comes up, because it's a reasonable thing for a juice bar to ask for.
Verified · schema.ts subscriptions = organizationId + plan + maxBusinesses (billing only)
Fixed
"Multi-Outlet Support" → "Multi-business support"
Corrected. We say business, never "outlet" or "branch", in anything a customer sees. The approved panel-5 string is "Multi-business support — roles, permissions, multiple businesses", and it's already reflected in the brochure section above. Anyone sending artwork to print should use that wording.
Rule · CLAUDE.md — Organization = the owner, Business = the trading entity
Fix before print
Seat-based pricing that nothing enforces
The site sells 1 / 5 / 10 staff tiers; the app gates business count, not staff. Either build the seat limit or reword the tiers. Until then it's an honour-system ladder — see Pricing above.
Verified · subscriptions.maxBusinesses + autoVerifyBranches are the only plan levers
Fix before print
Two domains in circulation
The marketing site is qustomer.co; the product lives at qustomer.app (with beta.qustomer.app). Make sure the brochure QR and the printed URL point where you intend, and know which one to say out loud.
Source · landing SITE.url = qustomer.co · Pages projects serve qustomer.app
Fix before print
"Hidden fees that grow as your business scales" as a competitor jab
We position against this on the site while our own plan ladder is priced by a seat count we don't enforce and a business count we do. Fair to say — just make sure our own pricing story is straight first, or it invites the exact question we don't want.
Source · qustomer-landing/src/constants/difference.ts
05
Why it's different in one breath
Most loyalty products are a bolt-on: the merchant runs a separate POS, and loyalty is a plastic stamp card nobody scans. Qustomer collapses that — loyalty becomes a side effect of normal operations rather than extra work. And because one binary serves both sides of the counter, the customer's phone is part of the system: they discover the business, order from their table, earn points, get a birthday voucher automatically, and come back — all against one customer record.
The sharpest qualifier
Does this business's revenue depend on repeat customers? If a customer visits once in their life, none of the loyalty, campaign, tier or CRM surface matters — and we're competing as a bare POS, a fight on price we don't want.
Which app you see depends on your session, not your download. Useful to say out loud early — prospects assume they need to buy separate merchant and customer apps.
Personal mode
The end customer
Wallet, nearby businesses, stamps and vouchers, order tracking, reservations. No organization attached to their session.
Organization mode
The multi-business owner
Roll-up dashboard and insights across every business they own. This is the highest-value demo for a group owner — sell the distance, not the counter.
Business mode
Staff at one business
POS, inventory, live orders, CRM, campaigns — scoped to that one business. Narrowed further by role.
The line that closes staff objections
A cook lands on the live-orders board, a waiter on the floor plan, a manager on campaigns. Nothing is hidden by convention — every surface is gated by an explicit permission.
ShippedPoint of sale
Cart → review → apply rewards → payment → receipt.
Barcode scanning and customer-QR identification built in.
ShippedSplit & partial payments
One order settled across cash, QR, gift card and customer balance in any combination.
Each tender is its own ledger row — the cash-up reconciles.
ShippedFonepay
Nepal's interbank QR rail — static QR and signed dynamic QR.
Dynamic QR reconciles automatically. No manual matching — this is the killer line for anyone reconciling QR screenshots today.
ShippedPayment requests
"Please pay" delivered as a live card in chat.
For channels we can't verify, the customer marks it paid and staff confirm.
ShippedOnline shop
A customer-facing storefront per business: browse, checkout, track the order.
Can be switched off per business — see Plans & switches.
ShippedDelivery & pickup
Delivery zones, saved addresses, scheduled fulfilment.
Fees resolved per zone.
LimitReceipt & label printing
Bluetooth and WiFi/LAN thermal printing, plus product labels.
LAN printing is native app only. On web you get the system print / AirPrint fallback.
LimitCard payments
Card can be recorded as a tender on an order.
We do not integrate a card acquirer. Their terminal stays separate. Never imply otherwise.
Generic on purpose. "Spots" are tables, rooms, booths, bar seats or service slots — the product is not restaurant software, so avoid food-service language with a salon or a studio.
ShippedSpots
Tables, rooms, booths, bar seats, service slots — with capacity and party-size bounds.
Multi-spot bookings supported (capacity adds up across joined spots).
LimitFloor map
Drag-editable visual layout of the venue.
The builder is shipped. Treat it as a layout tool, not a live operational floor view.
ShippedQR table ordering
Guest scans the table, browses and orders from their own phone.
Staff review the queue before it reaches the kitchen — answers the "what if they order nonsense" objection.
ShippedLive orders board
Per-item queue with prep stages, courses, priority and ticket numbers.
Can be switched off per business.
ShippedPrep stations
Route items to the station that makes them.
Kitchen, bar, counter — configurable per business.
LimitOrder progress on the lock screen
iOS Live Activities and Android Dynamic Island.
Android Island rendering is HyperOS-specific. Every other Android gets the same card as a standard notification — still good, but don't demo an Island on a Pixel.
ShippedReservations
Booking with deposits, pre-orders, conflict detection, staff-proposed reschedules the guest confirms, and QR self check-in.
Can be switched off per business.
ShippedAssistance requests
Guest call button for water, staff, or the bill.
Alerts route to floor staff, app-wide.
ShippedLoyalty programs
Points or stamps, per business, with a customisable card and a printable poster.
Expiry by fixed date, N days, or inactivity.
ShippedMembership tiers
Automatic ladder by points threshold, or manual VIP assignment.
Each tier carries its own perks.
ShippedRewards
Fixed discount, percentage, free product, free shipping, bonus points, bonus stamps, tier upgrade, cashback.
One primitive — everything else composes on top of it.
ShippedVouchers
Publicly claimable, code-only, or targeted — with claim caps and windows.
Discoverable by nearby customers, so they double as acquisition.
ShippedOffers
Applied automatically at checkout when their conditions match.
No cashier action needed — nothing for staff to remember.
ShippedGift cards
Sold at the till or minted by a customer, shared by link, sent anonymously, forwarded person-to-person.
Value is escrowed in transit — a forward in flight can't be double-spent.
ShippedCustomer balance & tabs
Store credit and running tabs against a customer record.
Append-only ledger; corrections are reversals, never edits.
ShippedCampaigns — 19 recipes
Birthday gift, win-back, first-purchase bonus, happy hour, spend milestone, VIP auto-tag, welcome member, visit milestone, weekend special, anniversary, bulk buy, members-only, spend-and-save, targeted gift, public voucher, points-per-purchase, reservation reminder, and two expiry reminders.
Each one provisions the program, the reward and the automation in a single guided flow — the operator doesn't build it.
ShippedAutomations
The engine underneath: trigger → conditions → ordered actions, with an execution log.
For anything the 19 recipes don't cover.
ShippedSmart recommendations
Daily suggestions of campaigns worth running, from the business's own data.
Suppressed when an existing automation already covers that need. AI-reviewed analytics land the week of 10 Aug 2026; six rules drive it until then.
ShippedDiscovery
Customers browse nearby businesses and deals by location.
This is a real acquisition channel for the merchant — "the same app your customers use to find you."
ShippedReferrals
Refer-and-earn with a leaderboard.
Includes Play Store install-referrer capture.
ShippedWhatsApp win-back nudges
Monthly re-engagement to customers who have a phone number but no account yet.
Monthly summary, points reminder, or win-back — one per person, opt-out honoured.
ShippedBranded extras
Designable digital visiting cards and shareable greeting posts.
Low-effort brand surface — lands well with owners who run their own Instagram.
ShippedCustomer profiles
360° view: spend, visits, points, balance, tags, and a unified journey ledger of every order, reservation, payment and transaction.
Every ledger row is reconcilable along one axis. Open a real profile in the demo and scroll the timeline — this is the aha.
ShippedTemporary customers
Add someone by phone with no account, accrue their points and orders, and let them claim the record when they sign up.
Removes the "install the app first" barrier at the counter. Say it: "you can start collecting customers before any of them download anything."
ShippedTags & segments
Customer tags with per-tag insights.
The segmentation layer campaigns target.
ShippedChat
Business↔customer threads carrying live transactional cards — an order, a reward, a payment request.
Chat is where business gets done, not just a message box.
ShippedNotifications
Push, email, WhatsApp, SMS and in-app.
Per-channel configuration. SMS OTP is carrier-limited to Nepali networks.
ShippedProducts
Variants, add-ons, categories, tags, per-channel availability.
Picking a product with variants always requires a variant — the variant is the thing that sells.
ShippedInventory — 4 modes
None, simple, batch (lots with expiry and supplier), derived (recipe-based).
Derived computes availability as "how many can we make". Sell a dish in the demo and show the ingredients draw down.
ShippedBulk onboarding
CSV import, contact import, barcode scanning, and AI menu-photo scanning.
Photograph a printed menu → structured catalogue. Our strongest cold opener, and our strongest AI moment — do it on the call.
ShippedFinance
Cash/bank/wallet accounts, general ledger, income & expense categories, day book, customer balances, inter-account transfers.
Five append-only ledgers. Corrections are reversals, never edits — that's the defensibility story for a manager.
ShippedAnalytics
Sales and day-part patterns, RFM and cohort retention, churn risk, menu engineering, profitability, basket cross-sell, org roll-ups.
Bucketed in the business's own timezone. Never say "cohort" to an owner — say "your best-selling item and your best customer".
ShippedTwo cost numbers
An estimated cost (for margin ranking) versus last purchase cost (for real COGS and profit).
Accrual accounting: buying stock isn't an expense, selling it is.
ShippedStaff
Invitations, QR staff onboarding, and custom roles authored on a full permission matrix.
A new waiter is productive the same shift. See Roles.
ShippedGoogle Business Profile
Connect and sync business info and action links.
Nice-to-have; rarely the reason someone buys.
ShippedSettings
Business profile and hours, transaction rules, online-order rules, reservation rules, delivery zones, payment methods, printers, appearance, language.
English and Nepali both first-class — for floor staff, Nepali is an adoption requirement, not a nicety.
14
Plans, limits & switches
This is the single easiest place to over-promise. Read it before you quote anything.
The rule
Four plans exist — trial, basic, pro, enterprise — and today they control exactly two things. No feature anywhere in this brief is gated by plan. Do not sell a capability as "a Pro feature". If a prospect needs feature-level tiering, that's a roadmap conversation, not a configuration one.
Per-business switches — everything is ON by default
A platform admin can turn these off for one business. Use them to keep a retail shop's app clean, not as an upsell lever.
Eleven role presets ship, plus a safe default for new invites — and custom roles can be authored on the full permission matrix. A strong demo move for a group owner: show them their own org chart inside the permission matrix.
Positioning guidance, not gating. Every customer gets every feature. This grid only decides which three or four things you lead the demo with.
17
Demo paths & what to say
The three-minute aha, by persona
Owner-operator
POS → customer QR → profile
Ring up a sale, scan the customer QR, watch the stamp land automatically, then open that customer's profile and scroll their whole history. Under three minutes.
Group owner
Org dashboard → drill in → permissions
Start at the roll-up across every business, drill into one, then show the permission matrix. Sell the distance, not the counter.
Cold meeting
Photograph their menu
AI menu-photo scan turns their printed menu into a live catalogue on the call. Converts scepticism into engagement faster than any slide.
Pain → capability → proof
Objection handling
Do not do this
Feature-list demos. An owner doesn't want twenty-one modules — they want tonight's problem gone. And avoid anything that sounds like it creates a tax paper trail before trust is established.
18
Straight answers — what we don't do
Read this before every demo. Losing a deal is cheaper than winning one we can't deliver.
"Does it work offline?"
NoThe app needs a connection; going offline shows a reconnect screen. Do not sell offline POS.
"Can I plug in my card machine?"
Not integratedCard can be recorded as a tender, but we don't process card payments — the terminal stays separate. Fonepay dynamic QR is the rail that reconciles automatically.
"Can I export my data to Excel or to my accountant?"
Not todayBulk import is strong — CSV products, contacts, AI menu scan. Bulk export is not shipped. Don't promise it on the strength of the permission existing in the app.
"Do you integrate with Tally / QuickBooks?"
NoFinance lives in the app: ledger, day book, P&L, income and expense categories. It is not a full accounting suite with statutory filing.
"Do the plans unlock different features?"
NoPlans set the number of businesses, not the feature set.
"Will SMS OTP work for my customers abroad?"
Nepal onlySMS OTP is carrier-limited to Nepali networks.
"Is it available outside Nepal?"
Nepal-firstBy design — Fonepay rail, Nepali SMS, English and Nepali. Nothing blocks use elsewhere, but the payment rail won't apply.
"Is there an in-app purchase or commission?"
FreeThe app ships free with no in-app purchases — physical goods and services only.
"Does it handle booking by stylist, with commission?"
UnconfirmedPer-stylist booking and commission is a known coverage gap for salon and spa. Confirm before promising it, or qualify beauty as B-tier.
If a row in this brief stops matching the product, fix it here and flag it in the deal notes. A stale matrix costs more than no matrix.
19
Discovery & qualification
Ask these roughly in this order. Don't pitch until they've named a pain in their own words.
Qualify the model
- Out of 10 customers today, how many had been in before?
- How many transactions on a normal day? On your busiest day?
- How do you take payment right now?
Find the pain
- What did you do last night after closing?
- Last time something went wrong with an order or with stock — what happened?
- If a regular stopped coming, would you know?
- How do you tell customers about something new?
Map the committee, then test switching cost
- Who else would use this every day?
- Who decides? If it isn't the person in front of you, ask what they care about.
- Who fixed it the last time your billing or POS broke?
- What are you using today, and what do you like about it? If they can't name a dislike, there's no deal yet.
- When is your slowest week in the next two months? That's the migration window.
Fit score — run it on every deal
Score each 0–2: repeat-visit revenue · 40–400 daily transactions · hands-on owner · already takes digital payment · names a specific pain · 3+ staff who'd use it · no entrenched system.
8 or more — pursue now
5 to 7 — nurture
Under 5 — disqualify, politely and fast
Walk away early from these
No repeat business. Cash-only by policy and hostile to a digital record. Deep accounting integration as a hard gate. A chain wanting on-prem or a hardware bundle. An IT vendor as the buyer instead of the operator. Poor connectivity as the norm.